Is this the greatest oneaway indie-pop single of all time? No, I mean it can’t be – can it? – but I’d be hard pressed to think of another Creation offering from that period that even comes close. The brainchild of sometime Servant and Felt bassist Phil King, in cahoots with another ex-Servant, John Mohan, Apple Boutique had the songs, and the looks – check out the sleeve, a shameless showcase for Phil’s enviable cheekbones and luscious locks (pls DM me if you know what conditioner he was using at the time) – to make it big, but for whatever reason they imploded before they’d even even really got going, settling for a life of future cultdom and expensive orange vinyl reissues. What a record though, the title track and ‘I Don’t Believe In You’ in particular both lit up by Mohan’s ringing, iridescent guitar leads – jangle in excelsis. Amazing record, edition of 500 with fold-out poster, already sold out at source, don’t f**k about!